A lot of us stayed out of the country for a long duration of time and felt distanced a long with an unfamiliar culture and mentality. Just like a person feels comfortable with a familiar object , David Shield allows the ones who stay abroad to enjoy a quality medical insurance,ran by the clients language, which gives the feeling of confidence to go and explore the world.
We have created a graphical language which changes according to the costumer's country of origin and based on symbolic textures representing countries, cultures and also a visual language which transmits humanity, peace and ease.
Studio: FIRMA the Brands House, Creative manager: Tomer Meluban, Project manager: Reut Teicher, Designers: Yael Bar Nathan, Roni Dvorin.